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Facebook Ads On A Laptop And Mobile Phone

Insight, Marketing

6 Things To Remember Before Running Your First Facebook Ads

For many businesses, social media marketing (SMM) is daunting territory but getting geared up for digital marketing is one of the most effective ways of engaging with customers and clients, both existing and potential. There is no time like the present when it comes to getting an understanding of your audience and the channels you […]
Man Wearing Virtual Reality Headset - What Is Immersive Marketing Banner Image

Immersive, Insight

‘What Is Immersive Marketing?’ – A Clear & Concise Guide

Immersive marketing is a rapidly growing market and already has an estimated market value of £1 Billion in the UK alone. Yet the question ‘What is Immersive marketing?’ is often on the lips of many of the organisations we work with here at Fuel. Are you also someone who is wondering ‘What is Immersive marketing?’ […]
corona covid-19 brandemic pandemic brands

Design, Insight, Marketing

Are We Heading For A Brandemic?

Our Creative Director, Ed Watson, takes a closer look at how the COVID-19 pandemic has brought out the best and worst in brands. At this very serious time, it’s impossible to write a blog piece that doesn’t make reference to Covid-19 (you’ll notice that we’re deliberately not calling it Coronavirus). It’s having a devastating impact […]
Macbook Air On A table With Facebook Ads for Local Businesses on the screen

Insight, Marketing

6 Pros & 4 Cons Of Facebook Ads For Local Businesses

In the current economic climate, it is important that your marketing is moving along with the times and using modern-day marketing techniques. These techniques are largely made up of digital marketing, which is carried out through a series of online channels, including various social media platforms and search engines. Today we will be discussing the […]
A Set Up For Working From Home

Insight

How To Make The Most Of Working From Home

‘Working from home’ is a funny one as it often means two very different things depending on who you are. For those who work from home, the focus is generally on the ‘working’ part, which can lead to issues that we’ll touch on later. On the flip side, those who don’t and have never worked […]
Influencer Marketing Spelled Out With Scrabble Tiles

Affiliate, Ecommerce, Insight, Marketing

What Is Influencer Marketing & How Does It Help Businesses?

Have you ever considered using ‘Influencer Marketing’ to help grow your business? If you are a small to medium-sized business the answer is probably “No” but, trust us, it’s worth keeping an eye on a tactic that is now part of an $8 billion market (2019) and projected to double by 2022. What Is An […]
How Do Affiliate Marketers Make Money? A Step-By-Step Guide

Affiliate, Insight

How Do Affiliate Marketers Make Money?

For affiliate marketers, driving traffic and revenue for retailers is their bread and butter, but how do affiliate marketers make money? The nuts and bolts of making money via affiliate marketing are quite straight forward. Drive traffic from your own platform to an eCommerce website, if that site delivers a conversion – a sale, sign […]
Online shop concept - What Are The Benefits of Affiliate Marketing Banner

Affiliate, Insight

What Are The Benefits of Affiliate Marketing?

As with any digital marketing channel, an affiliate marketing program has to be able to justify it’s worth. Fortunately, the benefits of affiliate marketing are easily measured. Fundamentally, affiliate marketing is performance-based advertising. Affiliates are, in the main, rewarded for their work to promote a brand by receiving a commission on each sale made, each […]
Woman working on her laptop

Insight

4 Health Risks Linked With Office Work & How To Avoid Them

You wouldn’t think about office work whilst hearing the words “health problems” and “working” in the same sentence. Usually, you would think about very labour intensive work or even working with hazardous substances. However, it is not just the jobs that can quickly lead to health problems or fatalities that are dangerous, there are also […]
Does Affiliate Marketing Still Work In 2020 Banner Image

Affiliate, Insight

Does Affiliate Marketing Still Work In 2020?

Does affiliate marketing still work in 2020? Is there still a need for voucher codes or cashback offers to be out there for customer to buy from a brand? Can influencers influence enough to turn a browser into a buyer? These are all questions we hear on a near-daily basis, so we thought we’d put […]
How Marketing & Graphic Design Work Hand In Hand

Design, Insight, Marketing

How Marketing & Graphic Design Work Hand In Hand

You may believe that marketing and design both fall under the same umbrella but whilst they are often paired together within a business, they have fundamental differences that separate them. However, that is not to say that they aren’t both as important as each other. In fact, you could harm your business if you fail […]
Illustration: 7 Simple Ways to Optimise Your Amazon Product Listings

Ecommerce, Insight

7 Simple Ways To Optimise Your Amazon Product Listings

If you’re selling something online, it’s almost impossible to argue against doing so on Amazon. No matter what kind of product you’re selling, Amazon is likely to be your biggest potential marketplace, linking you to customers on a national level. According to the latest published stats from analytics provider GlobalData, sales on the website accounted […]

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