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Martyn King Interviewing at Whyfield

Marketing, Our News

Whyfield get 260.61% boost from digital campaign

Whilst most of people were enjoying the sunshine in Cornwall over the summer, we were there plotting a great new Making Tax Digital campaign with top accountants Whyfield.
With the starting gun for Making Tax Digital set to fire in April 2019 for VAT registered business we all thought that now was a great time to help businesses get ready for the change.
2 People Working With Charts, Graphs, And A Laptop

Ecommerce, Insight, Marketing

ARE YOU GETTING A REBATE ON YOUR GOOGLE SHOPPING?

In recent months the landscape of the Google Shopping market has changed. The power, whilst still with Google of course, has shifted slightly since they were penalised for being found to be giving unfair favour to their own price comparison service. Alongside a circa £ 2 Billion fine, Google is now forced to compete with […]
SSL Certificate in an Address bar

Insight, Marketing

Don’t get caught out by HTTPS!

Last September we wrote about Google’s warning to website owners to move to HTTPS by October 2017. As a brief reminder of that update, from October 2017, Chrome showed the “Not secure” warning when users entered data on a HTTP page, and on all HTTP pages visited in Incognito mode. More recently though, Google has […]
5 SEO Practices To Remember During Design & Development

Insight, Marketing

5 SEO Practices To Remember During Design & Development

Time and time again, we see basic Search Engine Optimisation (SEO) principles overlooked during the website design & development process. Neglecting SEO at this stage can have far-reaching consequences, which is why we’ve put together some top tips on how to avoid getting yourself stuck in this sort of rut. Missing basic principles of SEO […]
White Hat SEO & Black Hat SEO - What Is The Difference?

Insight, Marketing

What’s The Difference Between Black Hat & White Hat SEO?

Carried out in order to improve a website’s organic ranking on search engines such as Google, Bing, and Yahoo, search engine optimisation (SEO) has changed a lot over the years. SEO techniques that were once acceptable are now considered cardinal sins that can have a significantly detrimental impact on a website. To distinguish between those […]
Map of Europe

Insight, Marketing

GDPR – Great, a Data Protection Reform

GDPR – Great, a Data Protection Reform… Marketers across the UK and the EU [insert awkward brexit joke here] collectively sigh as the data protection rules are set to change. Fear not, this is not as bad as it sounds. Just make sure you play by the rules and put some protection in place (you […]
Digital Marketing Platform Icons in a Cardboard Box

Affiliate, Insight, Marketing

12 Digital Marketing Trends for 2018

The omnipresence and evolution of digital marketing over the years has provided many tools for business success and 2018 will most certainly bring a lot of new challenges and opportunities. In this blog I have covered a range of growing and new trends, some factual, some my biased opinion… It’s worth bookmarking this page so […]
Social Media App Icons

Insight, Marketing

Twitter’s Unique Selling “Problem”

Social media site Twitter has increased their character limit, in an attempt to allow users to express themselves more. The initial character limit stood at 140 characters but the proposed idea would see this number rising to 280. Has Twitter lost its USP? Twitter’s authenticity derives from providing their users with the ability to express […]
Food 4 My Holiday Website Screenshot

Design, Ecommerce, Marketing, Our News

An unprecedented 50% increase in sales – Food4MyHoliday.com

With the rapid increase in the availability of online delivery from many supermarkets in recent years, grocery delivery specialist Food 4 My Holiday engaged with Fuel in order to design and develop an e-commerce website that would allow them to greatly improve the customer experience when using the website and compete with the major supermarkets […]
Plymouth Chiropractic Clinic Logo

Design, Marketing, Our News

Rejuvenating the PCC site

We’ve recently refreshed the Plymouth Chiropractic website and seen some great results in regards to increased clicks (website clicks rather than back clicks!) amongst other interesting metrics. Find out more about this project below: The Challenge We were commissioned to give a new lease of life to the Plymouth Chiropractic website, which had served them […]
5 Black Hat SEO Techniques Businesses MUST Avoid

Insight, Marketing

5 Black Hat SEO Techniques Businesses MUST Avoid

The long-term damage caused by Black Hat SEO far outweighs the potential short-term benefits and the only way to effectively guarantee a website’s success is to avoid it at all costs. What is and is not acceptable in terms of SEO has changed a lot in recent years, with once-common practices now considered taboo and […]
A Red Apple And A Green Apple

Ecommerce, Insight, Marketing

Increase your email open rates by over 120%

A/B split testing is second nature to most marketers, but we want to shine a light on this method for those who haven’t come across it yet. We’ve recently sent out our July newsletter, and as a bit of fun we decided to raise the stakes in our office. We had a little competition between […]

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