All (267) Affiliate (32) Design (29) Ecommerce (27) Immersive (23) Insight (146) Marketing (118) Our News (98)
wooden toys in the shape of 3 houses positioned on grass

Our News

Sons & Daughters

When our client Sunnybanks Homes told us they were entering the Later Living market, which is dominated by the likes of McCarthy & Stone, we knew very quickly that the strategy we’ve successfully used in the past selling their award-winning residential developments wouldn’t work. After careful discussion we soon realised that if we could convince […]
glowing light bulb hanging from the ceiling in front of a group of people working

Our News

Continuing our commitment

Three finalists from this year’s Tectona business challenge from Plymouth University are continuing to receive expert assistance from our team as they seek to commercialise their winning ideas. So far, we’ve helped Tectona winner Geoff Hunt and runners up Andrew Jinman and Jessi Dimmock with pro bono advice in excess of £2000. Geoff’s new identity […]
someone stacking coins on a table

Insight, Marketing

UK Marketing Spend Up Again

The Great Recession of 2009 and the subsequent difficult economic conditions we’ve all had to endure these last four years have greatly reshaped both our personal and professional lives as well as companies marketing spend. Now with economic growth finally emerging and the industry’s starting to be more optimistic about the future, we thought now […]
email marketing bid graphic

Insight, Marketing

Subjective Subjects

It surprises me how many marketers say that email marketing is dead and buried. In the past I’ve written about email marketing as a lost art, not a dead language, and I still believe this to be the case. Many businesses rely on legacy strategies for incorporating email into their marketing activity, and many others […]
woman wearing green and white jacket and pink glasses forms hand to a peace sign

Insight, Marketing

6 things Businesses need to know about Millennials

The demographic labelled ‘Millennials’ is defined as males and females that were born between 1980 and 2000. Sometimes referred to as ‘Generation Y’, they have been characterised in a multitude of ways, both positive and negative. Regarded as lazy and narcissistic, and prone to jump from job to job, they illustrate the well-recognised fact that […]
a hand drawing a light bulb

Insight, Marketing

Let the hunt for the “big idea” begin

Have you heard everyone talking about the “big idea”? It seems that everywhere we turn these days we see or hear something about “big ideas.” Major global brands, including the likes of, Procter & Gamble, Nike, Unilever, and Diageo, are putting increasing emphasis on finding powerful creative concepts to fuel their marketing communications campaigns. Finding […]

Insight, Marketing

Building loyalty and engagement is just a big game

I believe ‘gamification’ to be one of those words that many modern marketers resort to when they’re trying to impress clients with their knowledge of terminology. Like a lot of marketing speak, it’s a made-up term that attempts to distil a complex and strong concept into a buzzword, therefore sadly limiting how seriously most people […]
woman sitting in her living room looking at her phone

Insight, Marketing

The News According to Social Media

Whilst recently investigating the germ of an idea for a Fuel Insights report, I posed a question on Thumb to gauge what percentage of people felt they became aware of news via social media before they saw it on TV. The results suggested that only 39% of respondents thought they did, although some added that […]
someone looking at their phone next to a cup of coffee

Insight, Marketing

Why ‘Tracking Mobile’ Isn’t Enough

For a number of years our team has been specifically monitoring the visitors that view our clients’ websites using mobile devices. With the increased capability and prevalence of smart phones over the last few years, it has become vitally important to keep an eye on the differences in behaviour between visitors using different types of […]
close up of a piece of code on a computer screen

Insight

Big, Bad Data

“A collection of data sets so large and complex that it becomes difficult to process using on-hand database management tools or traditional data processing applications.” Big Data is originally a software engineering and computer science term coined by Doug Laney in a 2001 paper. It is defined succinctly by Wikipedia in the quote above, and […]
two hands holding up drinks

Insight, Marketing

Raise a Glass for Father’s Day

The campaign that grabbed our attention most at Marketing Week Live 2013 was without doubt Diageo’s Father’s Day campaign for Johnnie Walker. Kathy Parker, Senior Vice President of Marketing Innovation at Diageo presentation “Brand Building in the 21st Century – The Changing Rules of Engagement” had a great integrated campaign case study. First up, like […]
a group of people working in an office

Insight, Marketing

What a 2013 Marketing Department Looks Like

In talking to Chief Marketing Officers at Marketing Week Live a common theme came through – how do we structure a marketing department team to stay on top of the fast pace of change and smash our competition? The reasons are obvious: competitive advantage, a better performing marketing budget, increased ROI for shareholders and firm […]
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